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Customer Loyalty Tool

Digital customer interaction and targeted marketing

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The customer loyalty tool of the VGT platform enables direct, digital communication with end customers. Energy suppliers can plan targeted campaigns, promote products, collect feedback, and thus strengthen customer satisfaction in the long term. The tool is directly integrated into the platform and uses existing customer data to deliver the right message at the right time.

What does the customer loyalty tool offer?

Campaign manager for personalized communication

A central interface allows you to plan, design, and evaluate communication campaigns. Target groups can be created or imported based on existing customer data. Delivery is via email, SMS, or as a popup in the customer portal.

Campaign manager interface

Product placement in the customer portal

Energy suppliers can specifically promote alternative products, such as sustainable electricity options. Customers see a suggestion for a product change directly in the portal, which can be executed with just a few clicks.

Product placement in customer portal

Integrated surveys and feedback functions

Short surveys can be placed directly in the customer area. These help to capture opinions and moods or to query specific topics. If necessary, a link to external survey platforms can be provided.

Integrated surveys and feedback functions

Integration with Google Tag Manager

Google Tag Manager can be integrated for success measurement and analysis. This allows user numbers on the registration or login page to be reliably recorded.

 Google Tag Manager integration

The benefits of the VGT customer loyalty tool

Direct, digital communication with end customers across multiple channels.

Personalized campaigns with target group logic and existing data base.

Increased customer loyalty through active interaction and targeted recommendations.

Easy implementation of product placements and promotions.

Integration into existing systems such as ERP and customer portal.

Clear success measurement through reporting functions and tracking options.

Background

Closer to your customers through digital interaction

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